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Indiagames, Metaflow ink licensing agreement

Indiantelevision.com Team

(21 February 2008 8:00 pm)

MUMBAI: US-based content submission and ingestion specialist Metaflow has entered into an agreement with Indiagames, a company majority owned by UTV Software Communications, to license its market leading distribution solution.

Metaflow’s technology optimizes game ingestion so that assets are live on deck and ready for sale in the fastest time possible for the publisher to focus on publishing and marketing activities.

Indiagames Fun CEO Sean Malatesta said, “By outsourcing our submission requirements to Metaflow in the UK, we can concentrate on making great games. Metaflow will help us leverage the huge efficiencies, quality and distribution support they provide, which underlines the return on investment we are getting through this partnership”.

Metaflow CEO Charles McLeod said, “Metaflow continues to champion the reduction of complexity, time to market and distribution costs for each and every one of our partners by creating a real community standard which continues to deliver on all fronts”.