Indiantelevision.com's Kidology: Wal-Mart to offer merchandise based on Disney's 'Hanna Montana'
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 

Wal-Mart to offer merchandise based on Disney's 'Hanna Montana'
 
Indiantelevision.com Team
(2 February 2008 4:00 pm)
 

MUMBAI: Wal-Mart has signed a deal with Disney consumer products to offer merchandise and activities based on its popular show Hanna Montana starring Miley Cyrus.

Hannah Montana Shops would be installed in 750 Wal-Mart stores nationwide. The assortment will include more than 140 items, such as apparel and footwear, handbags and cosmetics, bedding, room decor, games (including electronic games for Nintendo DS and Wii) and music.

"Beginning now and continuing through the fall, parents and kids can depend on us for the best selection of Hannah Montana merchandise at the Wal-Mart price," said Wal-Mart marketing vice president Janet Bareis.

Wal-Mart will support with an in-theater and POP marketing campaign declaring itself Hannah Montana Headquarters.

Additionally, consumers can also pick up an 'all access pass' at Wal-Mart stores, which will give them a secret code to download Hannah Montana's Rock Star music video.

"Fans across the country will now have more access than ever before to Hannah Montana-inspired product," Disney Consumer Products VP global franchise development Kathy Franklin said in a statement. "We are excited to be showcasing this unique product line in Wal-Mart stores."
 
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