(19 February 2008 5:25 pm)

MUMBAI: Network18 Group's BookMyShow.com, an entertainment ticketing service by Bigtree Entertainment, has launched a ticket-booking facility via mobile phones.

This new application will allow users to book tickets of their favourite movies, plays and concerts nationwide on their mobile phone.

BookMyShow's international format of ticket booking will permit users not only to book tickets but also to choose their preferred seats at the cinema in real time. The mobile application allows users to book tickets for any Hollywood/Bollywood movie playing at any multiplex or concert nationwide that is listed with Bookmyshow.

Big Tree entertainment CEO Ashish Hemrajani said, "Long queues and unfavourbale seats normally spoil the overall enjoyment of movie watching. With immense growth in mobile telephony, India presents a great opportunity for our rapidly expanding global business. Keeping the consumers needs and demands in mind, this is for the first time in India that tickets can be booked on real time basis on the mobile."

Web18 marketing head Neeraj Sanan said, "Considering the Indian telecom market which is the fastest-growing market in the world adding 8.5 million new subscribers each month, we are confident that the launch of mobile application by Bookmyshow.com will provide the world class experience with a difference."