Indiantelevision.com's Kidology: McDonald's partners Paramount and Nick Movies for Spiderwick merchandise
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
McDonald's partners Paramount and Nick Movies for Spiderwick merchandise
 
Indiantelevision.com Team
(18 Februaryr 2008 3:00 pm)
 

MUMBAI: US fast food major McDonald's has done a tie-up with Paramount Pictures and Nickelodeon Movies.

Following this, McDonald's young guests can explore the whimsical world of The Spiderwick Chronicles movie in their Happy Meal.

Customers receive one of eight character figurines and a special Seeing Stone from The Spiderwick Chronicles Happy Meal collection, available at participating McDonald's restaurants, while supplies last.

Both adventurous and entertaining, McDonald's new Happy Meal collection offers kids a look into the adventures of the characters from The Spiderwick Chronicles movie, who encounter fantasy creatures from an invisible world that can only be seen through a special Seeing Stone. The
Happy Meal collection features character toys that light up along with the Seeing Stone monocle, similar to the one featured in the film.

The Seeing Stone contains a surprise holographic image, revealed when looking through it into the light in the toy. This is the first time that this technology has been introduced in a Happy Meal Toy.

McDonald's US manager of family marketing Rebecca Anderson says, "McDonald's Happy Meals continue to deliver engaging and innovative toys like The Spiderwick Chronicles collection, keeping our young customers entertained all year long.

"We are excited to bring delight and surprises to our guests by partnering with hit movies such as The Spiderwick Chronicles that encourage new adventures and inspire
imagination in kids of all ages."

Various Happy Meal toy characters from The Spiderwick Chronicles movie are voiced by notable actors, including Thimbletack (voiced by Martin Short) and Mulgarath (voiced by Nick Nolte).

McDonald's guests also have the opportunity to enjoy additional food choices with their Happy Meals including Apple Dippers (fresh, peeled apple slices) served with low-fat caramel dipping sauce, and beverage choices
including low-fat white Milk Jugs, served in easy to handle containers.

 
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