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"By
combining our proven, industry-standard
OMA1 DRM2 version 2.0-compliant DRM solution
and services, TrustedFlash security technology
and mobile storage solutions from SanDisk,
we can set new standards for secure content
recording and distribution," said SK
Telecom president of Convergence & Internet
Business Se-Hyun Oh.
"Together, SanDisk and SK Telecom can
create new usage and business models that
allow mobile TV users to have more freedom
to enjoy the purchased content and allow
mobile TV operators to adopt a variety of
pricing and business models," added
Se-Hyuh.
According to an official release, this new
card solution enables mobile network operators
(MNOs) to offer premium mobile TV services
that can be securely recorded on SanDisk
TrustedFlash-enabled memory cards, while
at the same time protecting against unauthorized
transfer or distribution. Subscribers can
bring this paid mobile TV content with them
when upgrading handsets, or port it to other
devices, such as a personal media player
or personal computer.
"By
offering new technology embedded in our
products, SanDisk and SKT are offering new
capabilities to MNOs that enable them to
provide more value to subscribers. Our microSD,
MegaSIM and other cards combined with new
TF technology deliver the capacity and flexibility
that allow subscribers to enjoy mobile TV
and other advanced mobile services,"
said SanDisk Mobile Network Operators division
vice president and general manager Farshid
Sabet . "By cooperating with SK Telecom,
SanDisk has aligned itself with a leader
in the industry to provide greater flexibility
and a more satisfying user experience to
subscribers. We believe the new technologies
developed in the course of our cooperation
will pave the way for new mobile services
and other exciting new applications that
will work hand-in-hand with our advanced
mobile storage solutions."
In addition to making available additional
mobile applications, such as content distribution
for games, movies and e-books and video
and animation for their solution, the companies
plan to cooperate on commercialization of
the mobile TV and PVR solution worldwide.
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