| Increasing
broadband penetration, the popularity of rich
media digital content and expansion into emerging
markets has contributed to the surging demand
for bandwidth globally.
With
a specific focus on the new world of IP,
MPLS, Ethernet, and managed services, Tata
Communications will leverage the Tata Global
Network, which it says is one of the most
recent and advanced submarine cable and
IP networks, to meet the demand for converged
IP solutions.
The
company is in the process of completing
additional submarine cable systems connecting
emerging markets in Asia, the Middle East
and Africa to Europe to meet the demands
of consumer broadband and enterprise customers
over the next five to eight years.
In
terms of its retail broadband business for
India the company is looking to its WiMax
solution to solve the last mile hurdle.
It recently launched this as a test run
in Bangalore.
Tata
Communications CEO and MD N. Srinath says
that the country will have 25-30 million
broadband subscribers by 2012. The company
is looking at a 25 per cent market share
of this.
The
tagline for the new brand is Taking You
Farther! That is not a spelling mistake.
It is an attempt by the company to communicate
the message that it is committed to building
long-lasting relationships with customers,
partners and stakeholders.
Besides
the former VSNL, VSNL International, Teleglobe
entities the Tata Communications brand also
has the Tata Indicom Enterprise Business
Unit (TIEBU), and Cipris brands worldwide.
Srinath adds, "The Tata Group has a
long and highly respected history of achievement
and contribution to the many markets, industries
and communities it serves. Tata Communications
will continue to build on our track record
of successes, strong global investment strategy
and India and emerging markets
strengths to grow globally in its targeted
segments."
Yankee
Group VP research Camille Mendler says,
"The
next trillion dollars to be made in global
communications will depend heavily on emerging
markets where Tata Communications is already
a leading player, There is grand ambition,
but also integrity in how the company executes;
ultimately, customers worldwide can only
benefit from its unified global presence,”
Last
year, Tata Communications had announced
investments in enhancing network and services
capabilities in India, intra-Asia, the Middle
East, and Africa. The TGN-Intra Asia and
TGN-Eurasia cables, complementing the company's
existing multi-terabit capacities across
the Atlantic and Pacific oceans, will ensure
diverse and reliable intercontinental connectivity.
Data center expansion and rollout of managed
services will offer value-added, hosted
and customised solutions.
Tata Communications also continues to expand
its global MPLS and Ethernet networks to
enable scalable and secure connectivity
and advanced services.
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