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MUMBAI:
Disney ABC International television has licensed the adventure
reality series The Amazing Race to Israeli broadcaster
Reshet for production across Asia.
This
agreement was negotiated for Disney-ABC International Telelvision
by executive director for format development EMEA Naomi Joseph,
and Simon Barwick, senior manager, sales, Benelux and Israel,
with Reshet director of acquisitions Daphna Nahmias.
The
show is co-created by Bertram van Munster (Profiles from
the Front Line) and with Jerry Bruckheimer (CSI,
Armageddon) as one of the executive producers.
Disney-ABC
International Television EMEA and Canada EVP amd MD Tom Toumazis
commented, "The format of The Amazing Race has
seen great success in the US and Asia - the high octane excitement
and 'fish out of water' comedy of the series has held universal
appeal for viewers. We are looking forward to seeing an action-packed
contest between contestants from Israel, across Asia."
Reshet's EVP of programming Amir Maori commented, "We
are very excited to be a part of one of the most successful
reality brands in worldwide television and we are looking
forward to bringing Israeli audiences the greatest show ever
produced in Israel."
With
this new agreement with Reshet, contestants from Israel will
divide into teams of two people with a variety of relationships
such as spouses, best friends or parent and child, to be filmed
around the clock in a race to various destinations across
Asia.
At
every destination, each team will have to compete in a series
of challenges - some mental and some physical - and only when
the tasks have been completed, will they learn their next
destination.
Teams
who are farthest behind will gradually be eliminated as the
contest progresses, with the first team to arrive at the final
destination winning a large cash prize.
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