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CANNES:
Dubai-based producer of Sprocket Sciences, Soniya Kirpalani
of Indian origin has bested out a strong field consisting
of contestants from the US, South Africa, and other countries
to win the co-production challenge at MipDoc 2008 in Cannes
in the south of France on Saturday.
The
pitch for her six part documentary series Threads of Tradition
tracks six eastern fashion icons who are trying to build up
global brands in their countries, in order to break the stranglehold
that international brands have on the entire fashion value
chain.
The
series is being shot across Europe, Asia, Africa and Europe
and the US and chronicles the likes of Lecoanet Hemant (they
are trying to bring the discipline of Paris on the footpaths
of Punjab), Pakistan fashion duo Rizwan Beyg and Mahen Khan,
Bangladesh's fashion model turned designer Bibi Russell, Emirates
designer Zahra Karmostaji and south Korean fashion power house
Andre Kim.
Kirpalani
pocketed 2,000 euros in a cash prize and has already got interest
from some European and Asian broadcasters to license the series.
Kirpalani said that the series should be completed in the
next five months, and she had already got in 70 per cent of
the funding needed to complete it.
Her
closest competitor was Los Angeles producer Daniel Cross whose
documentary pitch on a punk cultural change which is taking
place amongst Islamic youth in the US, Pakistan, Australia.
He went on to win a consolation prize.
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