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MUMBAI:
Idea Cellular in association with Arts and Artistes has created
a music video Jai Hind. The video is a tribute to the new
India.
The
video aims to highlight the diversity of the country in terms
of language, culture, race musical styles and bring all these
elements together to promote a national identity anthem for
the youth to embrace and be part of the nation building exercise.
The initiative has got the backing of Prasar Bharati, the
I&B Ministry and the Indian Music Academy.
Musicians
like Ustad Zakir Hussain, Pandit Jasraj, Pandit Hariprasad
Chaurasia, Sonu Nigam have contributed to this song. The song
was conceptualized by Durga Jasraj and Vikram Shankar. Javed
Akhtar has written the lyrics. Zakir Hussain has composed
the music.
The
video features famous personalities like Kapil Dev, Dhanraj
Pillai, Bhaichung Bhutia and Rahul Dravid. In the video they
express the joy of patriotism even through their diversity.
Aditya
Birla Group chairman Kumarmangalam Birla says, “It is
a privilege for us to be associated with an event on such
a large scale. The song captures a new India which is full
of high esteem and confidence. India can become a superpower
but people need to collaborate from different fields. This
is the underlying theme of the song. It is a clarion call
to every Indian to come forth and move forward to prosperity
and help in nation building.”
Idea
Cellular is looking to launch in Mumbai within three months.
Idea
Cellular MD Sanjeev Aga says, “About nine months ago
we decided to come out with a song on an epic scale. We wanted
this song to pay tribute to the nation. We also wanted to
build awareness about solidarity, integrity and bring Indian
culture closer to the youth. Idea has always believed in innovative
and exciting approaches to connect with discerning customers
and provide much more than just an unmatched mobile experience.
Jai Hind is our little way of paying tribute to the nation.
Prasar Bharati will carry our message to millions of Indians.
They reach parts of the country where private channels do
not have a strong foothold.”
Idea
customers who call a number or who SMS DTD19814 will receive
a ringtone of the song.
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