He further added, "These initiatives
enable us to create new brands and reimagine
existing ones for a multiplatform playing
field. They are complementary to our thriving
traditional business and share the same vision
of original episodic storytelling."
TheWB.com
will target adults between 16–34 and feature the re-release of a collection
of The WB Network's most popular series and other successful programming, apart
from the original series created specifically for TheWB.com. Designed
for children aged 6–12, KidsWB.com will feature classic, original
and contemporary animated programming from some of the industry's most acclaimed
creators, along with more than 100 animation-themed games. Furthermore,
Time's Essence Communications has joined hands with WBTVG earlier this month on
a series of initiatives that included the Internet and television.
One of the first projects to come from this new, cross-divisional collaboration
is the late summer relaunch of a web destination at Essence.com. It
has been created in partnership with WBTVG's Telepictures Productions, which aims
to be the online destination for African-American women. | 
