| MUMBAI:
The Supreme Court today dismissed and refused to entertain a Public Interest Litigation
filed against the use of the name "Royal Challengers" for the Bangalore
team in the Indian Premier League matches. The
petition was filed by a Faridabad-based resident, Kishan Kumar Aggarwal who had
alleged the United Breweries Group owner Vijay Mallya of using its team’s
name, Royal Challengers of Bangalore, to promote the brand of liquor. It
was also prayed that 'Royal Challengers' be restrained from participating in the
Indian Premier League matches or play under a different name. "Why
do you look for liquor in cricket, you just see the cricket match," a Bench
headed by Chief Justice K G Balakrishnan said when Aggarwal's counsel said that
UB group was promoting its product which was evident from the advertisements in
the stadiums, said a PTI report.
The
bench, which also included Justice RV Raveendran and Justice
M.K Sharma, observed that there is no advertisement promoting
liquor directly or indirectly and the word 'Royal Challengers'
is different from the word 'Royal Challenge'.
The
Bench also observed that in fact filing of such a Petition would lead to undue
publicity and in fact promote liquor. The order was passed after hearing Counsel
for the Petitioner and respondents. | 
