Announcing the launch of Barbie Mariposa, Barbie Mariposa dolls Mattel Toys head of marketing Rahul Bhowmik said, “The brand new world of Barbie Mariposa gives girls a new way to enjoy with Barbie, with butterfly fairy-inspired dolls in vibrant, glittering colors with magical transformation features that truly bring the butterfly theme to life,” he added Barbie Mariposa engages and delights girls in ways that only Barbie doll can.”

Based on Barbie doll’s newest made-for-DVD animated movie Barbie Mariposa, the Magic Wings Mariposa doll features a transformation. With the press of a button, Mariposa doll’s butterfly wings change and grow from purple wings to giant pink wings. The doll also features beautiful accents, including a butterfly tiara and removable skirt. The retail price is Rs 899 for ages 3 and up.

Barbie Doll is accompanied by her friend Willa Doll and a complete Playset, that brings alive the world of Mariposa.