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DD, Aaj Tak win environmental awards
 

Indiantelevision.com Team

(28 April 2008 2:10 pm)

 

NEW DELHI: The classic series 'Budshah’, made by Mushtaq A Bala for Doordarshan about the famous 15th century emperor of Kashmir who championed the cause of environment and worked for cleanliness of rivers, received the first ‘Ozone Green Award’ here over the weekend.

The series, which also been turned into a short feature film, was awarded a trophy and a cash component, in a glittering ceremony at Hotel Grand International. The Award was received on behalf of Doordarshan by Dr. KC Dubey, Doordarshan Kendra director in Srinagar. The series was selected because it carried forward the message of cleaning the environment, particularly in a song about the Jhelum River.

The awards have been instituted by the Ozone Group, a premier healthcare company in India. “The awards have been set up to honour the personalities who play an important role in creating environmental awareness among masses. Media plays an important role in educating the masses about different environmental issues,” according to Ozone Chairman S C Sehgal. “Global warming, pollution and other environmental issues are the gravest problems which the mankind faces today. As part of our corporate social responsibility we want to strive for a cleaner, greener and safer environment,” he said.

The awards will be given to local media persons from print, electronic and various other media in English, Urdu and Kashmiri languages.

Other awardees included Aaj Tak correspondent Ashraf Wani, Greater Kashmir correspondent Arif Shah Wani, columnist Mudasir Ali and Gurudev of Dainik Jagran, Gurudev of Danik Jagran and Special Correspondent Athar parvez of Kashmir Times, and journalists Mubashir Jeelani, Syed Fayaz, and Shafqat Habib for articles on the environment.

The awards were given away by the Vice Chancellor of Kashmir University Dr Riyaz Punjabi. Ozone Chairman S C Sehgal, former Tourism Commissioner Najam-u-Saqib, former Director General Tourism Salim Beigh, and eminent media personality Rama Panday were also present on the occasion.

‘Budshah’, which was screened at the recent Mumbai International film Festival, documents the historical events and the life of Budshah, who ruled Kashmir for five decades from 1420 AD and gave to himself the name of Sultan Zain-ul-Abideen.

Sultan Zain-ul-Abideen, whose earlier name was Shah Rukh, promoted art, handicraft and culture of Kashmir and took major steps to develop irrigation for which the people gave him the title of Budshah (The Great King).

The film, produced and directed by Bala under the banner of Debonair Film and Video Communications, was commissioned by Doordarshan in ‘Katha Sarita’, the Indian classics category.

''It was challenge to make a film like Budshah. I and my entire team faced many problems during its making. But, professionalism, creativity and dedication kept us going,'' said Bala in an interview to indiantelevision.com. It was Budshah who had been responsible for getting the Dal Lake in Srinagar cleaned.

He also revealed that the programme had initially been made as a three-part serial, which was later condensed to two separate one-hour and twenty-minute versions. In view of the popularity of the subject and the response he had received from viewers, he was now planning a full-length feature film on the subject, he revealed.

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