(28 April 2008 3:30 pm)

MUMBAI: INX Network’s Hindi General Entertainment (GEC) 9X is all set to launch in the UK market. To be soft launched today at 8 pm, the channel will be available on Sky Digital EPG 832.

For starters, 9X will have four hours of programming in the UK.

After 9X, INX Network said it will soon launch its music channel 9XM and English news channel NewsX in the UK market.

INX Media founder and CEO Indrani Mukerjea says, “After the commercial launch of 9X in another month’s time, 9XM and NewsX will also be launched in the UK shortly.”

Meanwhile, 9X is extending its weekday prime time to 8 pm with the launch of its mythological series Jai Maa Vaishnodevi. Produced by Creative Eye, it is a series of divinity and devotion of Mata Vaishno Devi.

Mukerjea says, “We will be filling up two more hours of original prime time programming in the next five months.”