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MUMBAI:
Television format creator and distributor FremantleMedia Enterprises
(FME) and the Media Development Authority (MDA) of Singapore
have signed a multi-year production agreement which commits
both partners to investing into multi-media TV projects, which
are set to generate $12 million over the next 2 years.
As
part of both parties’ commitment to the region, the deal
builds on the success of the partnership that led to the production
of Kylie Kwong: My China, that successfully launched at last
year’s Mipcom. MDA and FME will jointly select projects
to invest in from Singapore-based producers and FME will be
the distribution rights holder across all platforms around
the world.
MDA
is keen to create commercially-branded multi-platform content
whereby global buyers can come to identify ‘Made-by-Singapore’
content as synonymous with high standards, quality and success
in the international market. And FME is keen to source more
programming from the local market as well as being able to
offer a wider range of factual programming to the marketplace.
Both parties hope that the producers’ ideas will harness
the strengths of traditional media platforms plus take advantage
of the versatility of new media platforms such as mobile and
online.
MDA
CEO Dr Christopher Chia says, "With FME’s extensive
distribution reach, Singapore’s award-winning talent
and our ability to tell compelling Asian stories right here
from the heart of Asia, there is excellent synergy to develop
strong commercial hits for ‘Made-by-Singapore’ multi-platform
content that will be enjoyed by global audiences."
FME
CEO David Ellender says, "I am delighted to confirm the
signing of this deal. It represents a critical part of regional
hub strategy that sees us extending not only our ability to
sell seamlessly across multiple platforms around the world,
but also our relationships with local production companies
and organizations that we are confident will come up with
innovative and successful shows".
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