|
On their stand at Cable Congress '08, ICTV shows how programmers, including
CNN, Fox, Home Shopping Network and Reuters, are delivering ActiveVideo channels
that combine the latest web capabilities with television programming. Using
ActiveVideo, programmers are creating evolved television environments that invite
viewer involvement by enabling them to engage with, immerse themselves in, and
share programming, all using their standard remote controls. ICTV
is also showing how ActiveVideo is being used to provide interactive advertising
and deliver brand experiences. ICTV
International MD Stephen Reeder said, "Content providers and cable system
operators are seeking new ways to bring the same choice and control that is available
on the web to their television viewers, without the need to deploy or integrate
third party Web-to-TV devices and manage the issues those can present."
Further he added, "From our early deployment success in the United States
and in Asia, we've seen significant consumer demand for ActiveVideo channels and
navigational mosaics that seamlessly combine the best of the web with the television
viewing experience, at the same time delivering considerable incremental profit
for the content providers and operators alike."
| 
