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MUMBAI: As part of its promotion drive for Earth Day,
Nickelodeon has launched The Big Green Help. The initiative
is the network's new multi-platform social campaign
designed to empower kids to participate in earth friendly
and energy saving daily activities.
Nickelodeon
will air green-themed messages and promotional spots
throughout every single programming break, all day long,
as well as introduce a series of original, environmentally
themed online games.
Additionally, six brand-new campaign partners are joining
Nickelodeon to help promote and engage kids in The Big
Green Help, including: The LeBron James Family Foundation;
the National Wildlife Federation; the Natural Resources
and Defense Council; NFL; Boys & Girls Clubs of
America; and Girl Scouts of the USA.
"Our
research shows that kids believe that they can lead
the way in addressing positive change for the environment,
and The Big Green Help empowers them to work individually
and collectively to do that," said Nickelodeon
EVP of public affairs Marva Smalls.
"We are pleased to have some of the most influential
partners in the environmental, youth and sports fields
join us in this effort. Together, we will bring the
best of our combined resources to equip this generation
of kids with the knowledge and tools they need to make
their world a better place," added Smalls.
The
centerpiece of The Big Green Help campaign will be the
forthcoming, global multiplayer online green game for
kids, which will provide actionable, measurable steps
and information to directly link players to ways they
can positively contribute to helping the environment
in a variety of ways, on both individual and community
levels.
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