BBC
Worldwide's development deal with Star Farm Productions'
Kaimira Multimedia encompasses investment in TV, MMOG
and other media in a global media agreement.
BBC Worldwides Director of Childrens Gill
Pritchard said, "The development deal we have
agreed with Star Farm allows us to collaborate in
a 360 degree approach to the creative and business
strategy of Kaimira including the development of TV,
web, gaming and feature film."
"
Working with leading partners in this way gives us
the opportunity to input on the commercial success
from the outset and this 360 degree approach is key
to tap in to the changing needs of our audience,"
he added.
Kaimira's
launch will commence in summer '08 with Walker Books
and Candlewick press releasing book one The
Sky Village in the UK, USA, South Africa, New
Zealand and Australia.
Star
Farm Productions has plans to develop a fully integrated
website where fans will be able to decode mysteries
highlighted in the book.
There
will also be an advanced capability for fans to become
part of the Kaimira world by creating characters,
building tribes, developing stories and working together
to face challenges. The emerging Kaimira world
can be seen at kaimiracode.com.