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Signiant powers digital media aggregation for Hulu
 
Indiantelevision.com Team

(19 April 2008 2:30 pm)

 

MUMBAI: Signiant, which develops digital media distribution management solutions for the telco, media and entertainment industries, has announced that online video on demand site Hulu is using its software to aggregate premium programming including television shows, feature films and clips, to be viewed on its recently launched channel.

 

Hulu was launched by NBC and Fox to provide competition to Youtube. With such an extensive offering of programming, the amount of content that is aggregated to Hulu can range in size from hundreds of megabytes to hundreds of gigabytes per day. Using Signiant, Hulu is able to facilitate fast, automated uploads of content from its vast network of content providers, including Signiant’s long-time partner, NBC. With Signiant, Hulu can prioritise bandwidth utilisation based upon available network and the urgency of content delivery.

Hulu began using Signiant prior to its beta launch in November 2007 to move its premium digital content into its library.

 

With Signiant, Hulu can allocate bandwidth resources with its partners and minimise the burden on human resources because of the ease of management, security, automation and acceleration that Signiant provides.

Guaranteed delivery and automatic notification to interested parties further reduces the need for human intervention, enabling the growing video service to focus on its primary objective - to create the Web’s most comprehensive selection of premium programming.

Signiant founder, VP of business development Robert Browne says, "Hulu is an impressive example of what a commercial online video portal should be, combining an exceptional viewing experience with premium content added each day across nearly every genre for people to enjoy. We’re proud that Signiant serves a crucial role in Hulu’s ability to continuously add new programming to its library from content partners like NBC."

Signiant’s digital media distribution management suite provides an open, integrated, software-only solution for moving digital media within the internal and external production workflows of leading media and entertainment companies.

 
 
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