The reward mechanisms, conceived to encourage enhanced portal usage by the kids, have been structured to boost their self-esteem through relevant prizes. Instead of the usual goodies, Buzziboy has an option of converting reward points in paying tuition fees, kids' bank account and mediclaim policies to the kids earning highest number of points.

LV APL also plans to expand the Buzzi medium of delivery from the current online space to DTH/mobility as well as DVDs. "We are working on making a full-length DVD movie out of one of the comics. India has a great potential for cartoon characters as children love watching cartoons. I am bullish about animation in India," added Mann.

Initially focused on the leading metros of India, Buzzi Bandwagon is planned to roll out across the nation soon. "We are working to reach out to the kids though a multitude of options - online and offline promotions as well as direct school connect," said Mann.

As part of the school connect programme, Buzzi will reach out to the teaching community to sensitise its members about the utility of using comic characters to impart value-based education. Buzzi will also organise a range of activities across different schools to enhance the top-of-the-mind recall for Buzzi Gang.