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Central
to the tribute is the ability for fans to
easily create a life-like 3D version of
themselves that literally replaces the role
of Michael Jackson in the music video. This
technology was developed by Big Stage. The
campaign begins at
www.MichaelJackson.com/mythrillervideo.
Big
Stage co-founder and chief creative officer
Jonathan Strietzel says, "This is a
great tribute to Michael Jackson, involving
one of the greatest and most innovative
music videos of all time. We're excited
about working with Epic/Legacy Recordings
to demonstrate the first public Big Stage
experience - inserting a photo-realistic
avatar of 'you' into digital content.
"This
is just a taste of the way consumers will
be able to personalise everything from famous
movie scenes to video games, virtual worlds
and social networking sites, when we officially
launch next quarter."
SonyBMG
commercial music group EVP JJ Rosen says,
"Michael Jackson is an innovator and
a pioneer in the music industry and so it
only makes sense, as part of our anniversary
celebrations for Thriller, to give
fans worldwide a new way to experience the
video in a way not even Michael could have
imagined 25 years ago. Our partnership with
Big Stage, is an amazing way to fundamentally
change people's interaction with content."
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