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MUMBAI:
MySpace, News Corp's online social network, is ready to launch
a new global partnership with content distributor ShineReveille
International.
The
deal empowers MySpaceTV to internationally distribute its
original content series in various forms including international
television, DVD and merchandise.
The
announcement of this new partnership was made at the MipTV
television trade event in Cannes.
MySpace
MD of International Travis Katz said, "MySpace provides
the creative community with a launch pad to virally test and
distribute content to the world's largest focus group. MySpaceTV
has quickly become Hollywood's digital playground and our
relationship with ShineReveille opens up the globe to MySpace's
international content creators."
As
the newly merged sales and distribution arm of Shine and Reveille,
ShineReveille International is a member of the Shine Group
of companies that includes Shine, Reveille, Kudos, Firefly
and Princess Productions.
The company distributes programming from independent producers
and US networks to approximately 150 territories worldwide.
Shine
Group president Alex Mahon said, "MySpaceTV is a proven
fertile ground for emerging creative approaches and techniques;
this deal gives their content the opportunity to transfer
directly to traditional platforms."
Adding
to this, ShineReveille International president Chris Grant
said, "There is an appetite to create versions of successful
online content that can work for the traditional television
platform, as MySpace have already demonstrated. This partnership
allows this to be taken to the next level."
The
distribution deal enables MySpaceTV content to be sold exclusively
to television and traditional media by ShineReveille International,
while MySpace retains all distribution rights in the U.S.
as well as international web and mobile distribution rights.
MySpace's
partnership with ShineReveille will create a new distribution
model making MySpaceTV programming available to distribution
platforms such as television, DVD and merchandise outlets
worldwide.
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