(11 April 2008 4:30 pm)

MUMBAI: SintecMedia, a global provider of management solutions for the media industry, will demonstrate its OnAir management system OnAirPivot at the convention of National Association of Broadcasters (Nab) 2008.

OnAirPivot will provide tools for networks, cable, satellite, telecom and IPTV operators to generate additional revenue streams in the growing arena of interactive and personalised media.

Founded upon the company's OnAir system, OnAirPivot will enable media companies, including broadcasters, to make targetted content an integral element of their business strategies, says an official release.

By incorporating cross-platform capabilities and personalisation tools, OnAirPivot will extend traditional broadcast management architecture.

OnAirPivot will enable targetted advertising across linear and non-linear services while reducing operational costs, significantly increasing inventory and simplifying new services management.

SintecMedia CEO Amotz Yarden said, "New media today is a complementary layer to traditional TV. We are committed to providing tools for our clients to leverage their existing market position by introducing innovative sales and management practices to enhance competitiveness and achieve greater revenues."

At Nab 2008, SintecMedia will also display expansions in its OnAir rights management module. These new elements support a more flexible definition of rights categories (TV, editing, home video, etc), as well as platforms (cable, satellite, iPod), and technologies (point-to-point and streaming).