Launching these games, Zapak Digital Entertainment Ltd COO Rohit Sharma said, "The long dormant, on-line games market in India is poised for a huge growth and is expected to exceed USD 200 million by 2010. With 97 per cent of online gamers in India being casual gamers and added this to the fact that kids aged 14 years and below constitute to over 25 per cent of Zapak users online also serving as the stickiest and the most loyal users on our site this is definitely an area of focus for Zapak. With Cartoon Network games, children will love engaging with their favourite toons in a virtual play ground, beyond the television screen."

According to Turner International India VP of distribution and business operations (India and South Asia) Siddharth Jain, "The partnership between Zapak.com and Cartoon Network is both opportune and well-timed. As per the latest New Generations 2007 - Cartoon Network's pioneering and patented kids' lifestyle survey - gaming has emerged as the number 1 internet activity for kids with 45 per cent votes! And as the internet user base in India has grown by 40 per cent to reach 46 million, with youth driving internet usage and school going kids constituting approximately 14 per cent of users, Cartoon Network provides them with their most loved characters on Zapak.com, one of India's most popular online gaming destinations."

As per the latest I-Cube 2007 data, kids in India spend 21 per cent of their time on the internet for entertainment which is up from 18 per cent in 2006. Activities such as online gaming, video etc. has increased share of entertainment from 8 per cent in 2006 to 13 per cent in 2007.