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MUMBAI:
MipTV has announced the 10 winners of the 2008 Content 360
competition, which rewards outstanding interactive and multi-platform
content. The contest took place in Cannes on 10 April.
Digital
commissioners from Content 360's partners such as the BBC,
the Korean Broadcasting and Communications Commission (BCC),
the National Film Board of Canada (NFB) and OgilvyInteractive
Worldwide selected the 10 winners from 27 short-listed producers
and designers across the competition's eight categories.
Poltergeist
360 from Shoal Media (UK) has won the title in Mass Participation
Fiction & Entertainment of
BBC category. The winning project will be given a £15,000
development contract with the BBC.
In
the New IPTV Concepts category of BBC, Krishna Stott of Bellyfeel
Limited (UK) was announced winner for Interactive Programme
Templates. This project will also get a £15,000 development
contract with the BBC.
Gail
Dudleston and Matt Pallatt of Twentysix Leeds (UK) won the
Advanced Mobile Interaction with TV Content (BBC category)
for their project Coded Vision. David Eccles and Tom Evans
of Numiko (UK) won the prize in New Forms of Web-based Audio
and Video Aggregation BBC category for Micro Stations.
In
the Multi-Platform Projects Suitable for International Co-production
on Cultural or Natural Heritage category of BCC, Tom Cunningham
and Dorigen Hammond of Metadigita Limited (UK) won the award
for B4 Mobile. The project will receive a €10,000 development
award from BCC.
In
Cross-Media Formats for Children including DMB or Interactive
TV category, Inpyo Hong and Kyung Jo Min of BD Corea (Korea)
gets the award for Mimi and Dada's Art Odyssey. It will receive
€10,000 development award from BCC.
In
Multi-platform Co-production on Human Rights category of NFB,
Bronwyn Berry and Stan Joseph from Ochre Media (South Africa)
has won for Relate. The winning producer will receive a co-production
development deal from the NFB, which will include up to €5,000
in development funding.
In
Ogilvy Interactive Category, Rachelle Boyle from Australia
wins for Using the Power of the Brand for the Power of Good
for project Fanta's Heroes. Boyle will receive a partnership
deal for an Ogilvy Group UK client project valued at minimum
€10,000.
Ogilvy
Entertainment US will award two surprise partnership deals
for an Ogilvy Group US client project valued at $5000. Australian
Marissa Cooke wins it for Expressions of Kindness and Okuhle
Media's (South Africa) Paula Brown and Karyn Romero for Young
Ambassadors.
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