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CANNES:
The International Academy of Television Arts and Sciences
(IATAS) has announced the winners for the International Interactive
Emmy awards.
"This
year's winners are an illustration of how technology is enhancing
viewer participation and bringing an added value to television
content," said IATAS president and CEO Bruce L Paisner.
Scandinavia
led the evening with Finland's children's programme Staraoke
winning the 'Interactive Programme' category and Sweden's
participation drama The Truth About Marika winning
the 'Interactive TV Service' category. The 'Interactive Channel'
award went to the UK's WeDigTV.
International
Emmy 'Directorate Award' went to Liu Changle of Phoenix Satellite.
Launched
in Hong Kong in 1996, Phoenix Satellite Television has rapidly
expanded from a single general entertainment channel to an
integrated multimedia group with five television channels
broadcasting in Mandarin Chinese and covering over 150 countries
around the world.
Dick
Wolf, the architect of the Law & Order brand, bagged
International Emmy Founders Award. Wolf's classic television
series has transcended cultural boundaries for the last 25
years. Law & Order is the longest-running drama
series currently on American television and a major international
success with brand licences in more than 300 territories and
localised versions in France, Russia and the UK.
IATAS is the largest organisation of broadcasters in the world,
with members from nearly 70 countries and over 400 companies.
The
awards will be given at the 36th International Emmy Awards
gala on 24 November in New York.
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