Prateek managing director Pradeep Agarwal said, "Prateek has always been synonymous with understanding its ever-growing customers' needs and providing quality products. We felt there was a gap in quality clothing aesthetically designed for kids and were looking at entering this segment for sometime now. Through this tie-up, we will be providing the best of quality and latest European designs and aesthetic kids wear in the country. This tie up will add another dimension to the existing operations of Prateek. Kanz will be available in 25 major cities, through exclusive and multiple brand outlets."

Kanz, Germany MD Ozgur Bender said, "India has always been a potential market for many big western companies for years now. We were on a look out for a potential partner to enter the Indian market. Prateek being one of the pioneers in the Indian garment industry, they were a natural choice for us to partner with."

Kanz offers a range of clothing and accessories for kids between the age group of 0 to 12 years. The brand is retailed in 30 countries across Europe and Asia.