Cartoon Network New Media senior VP, GM Paul Condolora says, "We are committed to delivering multiplatform activities that will spark engagement and empowerment for the Cartoon Network audience. Master Control does that and offers a Cartoon Network twist to online voting for television programming."

Master Control teams will have home pages that serve as virtual clubhouses with themed logos in addition to branding that will carry through to network promotions and on-air bumpers.

At launch, kids can choose to join one of three Master Control teams, switching allegiances as they like throughout the season. In the spirit of fun and over-the-top adventure, the teams are:

Shadowmark: Stealthy and mysterious, Shadowmark achieves its goals by any means necessary.

Vikinators: They are competitive warriors.

Blastadons: Elite warlocks by birthright, Blastadons wield powerful and ancient magic.

Cartoon Network New Media creative director Art Roche says, "The team home pages will serve as a rallying point for members. We think that kids will love the interactive element of competing against other teams. Fans really will control the destiny of everything, working together to beat their opponents from week to week."

As the Master Control season progresses, Cartoon Network will roll out more team-themed activities and extras, culminating in a tournament-play round, the winner of which gains even more days of control over the network lineup.