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MUMBAI:
Sahara One Television launched its new serial Main Aisi
Kyun Hoon which will start airing from 8 October.
Slotted
for primetime at 8:30 pm, this is a daily serial that will
air weekdays from Monday to Thursday.
 Sahara
One Television programming head Kalyan Sundaram said, "This
is our attempt to present our viewers with varied shades of
entertaining storylines through our shows. With Biggest
Loser doing so well for the channel, I am confident about
this one as well."
Main
Aisi Kyun Hoon is a story of a 26-year-old girl brought
up in a conservative middle class Maharashtrian family. Sanjana
is hyper imaginative girl with modern outlook towards life.
Her family is pressurizing her to get married but Sanjana
is against it. Her life takes an unexpected twist when her
childhood love Siddharth returns from US married. Nearing
her 30s Sanjana refuses to let go her past and move on in
life.
 Sundaram
further added, "Our programs are an outcome of researches
done to find out what our audience wants. Latest research
concluded that viewers want regressive storyline."
"This
show tells us the story of today's changing times where Indian
women are highly progressive yet practising and respecting
their cultural values. Main Aisi Kyub Hoon will show
Sanjana;s relationship with everyone around her," added
Sundaram.
The
show is produced by actor Paresh Rawal's Playtime Creations
which has also produced Shubh Mangal Savadhan for the
channel earlier.
The
lead character of Sanjana is played by Nazneen Patel and Khalid
Siddiqui will play Siddharth.
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