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MUMBAI:
Radio Mirchi 98.3 FM has launched in Madurai taking the total
number of stations to 24 across the country.
Besides
Madurai Radio Mirchi is already operational in places which
include Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad,
Hyderabad, Bangalore, Jaipur, Pune, Patna, Jalandhar, Goa,
Bhopal, Vadodara, Kanpur, Rajkot, Varanasi, Nashik, Lucknow,
Surat, Aurangabad and Kolhapur.
Radio
Mirchi will roll out 8 more radio stations by the end of the
year to complete the total number of 32 stations in India.
The Madurai station has a mixed content which includes the
early morning show Filter Kaapi, breakfast show Hello
Madurai, Ladies Colony, Kolly Udaans, Joot, Mirchi Nites
and Kadala Kadala.
Radio
Mirchi Madurai station head Krishna Kumar said "Radio's
strength is its immense flexibility, adaptability and suitability
for a modern and active life. Radio has entertainment for
every kind of Listener. Additionally, it is proving to be
the best companion. We expect the Mirchi style of programming
of Radio Mirchi to revitalise radio in Madurai, just the way
we have been able to win the loyalty of listeners in Chennai,
Bangalore, Hyderabad and other cities."
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