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MUMBAI:
One of the Indian firms that will have a major presence at
next month's television trade event is Zee.
The
firm is buoyed by the fact that that India is the country
of honour and is looking to boost relationships with partners.
 Speaking
to Indiantelevision.com, Neil Chakravarti, business
head for Zee's English channels, says Subhash Chandra's media
conglomerate will have a presence across multiple areas. These
will be content acquisition, syndication and strategic dialogue.
The third area could include doing co-productions. In terms
of acquisitions, Zee is looking at different content like
films, television series, as well as buying formats like telenovellas.
Chakravarthi
adds that a lot of content for the network comes from the
US, Western Europe. South East Asia is also growing as a market
for the network, he points out.
As
had been reported earlier by Indiantelevision.com,
Chandra will deliver a keynote address at Mipcom. In terms
of licensing and syndication, Zee head - Asia Pacific, international
business Mukund Cairae, is leading the networks efforts. Cairae
says that properties that Zee will push there include the
family dramas/soaps - Teen Bahuraniyan, Jab Love
Hua, Kassam Se, Dulhan. It will also push
the costume drama Ravan as well as Jeena Isi Ka
Naam Hai, a show that profiles celebs.
"We
are also taking a slate of Bollywood movies to Mipcom. These
are Sholay, the Raj Kapoor starrer Awara, Shahrukh
Khan's Baazigar, Taal with Aishwarya Rai. Adding
variety to our catalogue are general entertainment shows.
In the travelogue genre there is Full Circle. In fashion
we will showcase Trendsetters. In cookery there is
Khana Khazana. From the Jagran channel we will be showcasing
a Tarot show Home Healers. From the Zee Music library
we are taking B-News.
"We
are also taking up a tent just outside the Palais announcing
Zee's presence and directing inquiries to the sales booth
as mentioned above. We are also throwing an exclusive party
for our clients on 9 October at La Mandala opposite the Carlton
hotel on the beach. However we are currently not looking at
selling formats at Mipcom."
And
what significance does India being the country of honour at
the event have for Indian firms? "India being the country
of honour does bring the focus of the Mipcom press and those
attending to Indian content suppliers. With the largest library
of Indian content there is a benefit that Zee will derive
by riding on this. Our chairman Subhash Chandra being the
keynote speaker also would focus attention on the stall and
content sales."
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