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MUMBAI:
Nimbus Sport has entered into an exclusive agreement with
Channel 2 Group Corp. to provide television and radio content,
of all matches being played under the aegis of BCCI live.
The deal commences with the India-Australia series and will
continue till March 2010.
This
deal brings exciting cricket content played in India to the
viewers & listeners of Kenya (Television and Radio), South
Africa (Radio) and UK (Radio – Hindi and Urdu).
Nimbus
Sport VP international and syndication Vikram Das said, “Keeping
the demands of millions of fans in mind, we are delighted
to partner with Channel 2 to share the exciting cricketing
action of all internationals played in India till 2010 under
the aegis of BCCI live.
Channel
2 group gas a terrestrial reach of about 85 per cent in Kenya.
The radio coverage too will capture the pulses of the listeners
through enjoyable and up-to date content. With this agreement,
we are certain that together we will be able to provide compelling
and exciting cricketing content to all viewers.”
Channel
2 Group chairman Ajay Sethi said, “Nimbus Sports has
very exciting cricketing content to offer and we are happy
to share it with our viewers & listeners. With our strong
network support, will be able to reach out to target audiences
and entertain them starting with the upcoming India- Australia
series this month.”
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