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MUMBAI:
Nimbus Sport International has signed an agreement with Australian
sports network Fox Sports - to provide exclusive live coverage
of the seven ODIs and one Twenty20 match to be played during
Australia's upcoming tour of India.
Fox
Sports will be covering all seven ODIs of the series Live,
the first to be played in Bangalore on 29 September.
The
tour will finish with a specially scheduled blockbuster Twenty20
match on 20 October 2007 in Mumbai. Both teams will compete
in the series fresh after their ICC Twenty20 World Cup campaigns.
Nimbus
Sports CEO Digvijay Singh said, "We are excited to partner
with Australia's leading sports subscription TV network to
bring Australian viewers coverage of their most popular sport.
We are looking forward to our cooperation with Fox Sports
and hope that cricket fans will enjoy an exciting and competitive
series."
According
to an official release, the Sweeney Sports Report earlier
this year in Australia has found that cricket has taken the
spot of most popular sport with the Australian population,
placing it ahead of swimming and Australian rules football.
Nimbus
Sport acquired the global media rights to India's home matches
from the Board of Control for Cricket in India (BCCI) in 2006
for the four year period until March 2010.
During
this term the Australian cricket team will tour India twice
more, first for a four tests series in October 2008, followed
by a further 7 ODI series in October 2009.
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