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MUMBAI:
Saurabh Varma, vice president programming and film distribution
at Inox Leisure Ltd, has put in his papers.
Varma, who is currently serving out his notice is joining
Reliance Entertainment as chief marketing officer - filmed
entertainment.
Varma's
appointment will be effective from mid-November.
In
his new stint at Reliance Entertainment, Varma will be responsible
for development of marketing strategy revolving around films
produced, acquired or marketed by Reliance Entertainment.
The
filmed marketing plan will begin right from the conceptualization
stage of the film till the time it launches on home video
or cable.
Varma
brings with him over 10 years of experience in the entertainment
industry where he has supervised and managed diverse areas
such as advertising, promotions, marketing, content planning
and acquisition of film products.
Before Inox, Varma has worked as VP marketing for PVR Cinemas
and has also launched various cinema properties in Delhi,
Bangalore, Chennai, Indore, Lucknow, Mumbai, Hyderabad.
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