(26 September 2007 6:00 pm)

MUMBAI: IOnline music licensing marketplace Ricall, has partnered with BBC Motion Gallery, the footage licensing arm of the BBC's commercial arm, BBC Worldwide.

BBC Motion Gallery offers media professionals in advertising, television and corporate video production access to a collection of motion imagery for licensing and royalty-free usage worldwide.

Now, through the partnership, BBC Motion Gallery users will have access to Ricall's online music library, which contains 4 million tracks, including every track to have ever charted in the UK top 40, the US Hot 100, as well as an ever increasing number of tracks from unsigned and independent artists.

Similarly Ricall's users will be able to access the vast BBC Motion Gallery archive, which, has the latest HD footage as well as global footage from CBS News and Australia's and Japan’s National broadcasters.

"This is the ideal creative content partnership for us because Ricall's massive online library of music has both the historical breadth and depth of material to match that of BBC Motion Gallery."

Initially the partnership will see Ricall and BBC Motion Gallery place preferred partner links on their respective websites and each company will also promote the partnership to their registers users with a view to establishing closer links between the two platforms at a later stage.

Ricall VP sales Richard Salsbury says, "We are very pleased to be partnering BBC Motion Gallery, which is such an important and well established resource for the global media industry.

"The creative process is one of the most important elements of any campaign or production and so anything that makes it easier for creatives and content producers to find and license both the right footage and the right music will be very welcome."