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MUMBAI:
Canada-based Partners in Motion and Breakthrough Films and
Television along with their distribution division, Breakthrough
Entertainment have teamed up for a programme development and
distribution co-venture
Breakthrough
Entertainment is launching Partners In Motion's latest line-up
of programmes at next month's television trade event Mipcom
in cannes, France.
As
part of the new strategic alliance, Breakthrough and Partners
In Motion will be co-investing half-a-million dollars combined
over the next three years into a joint venture initiative.
This financing will be utilized to develop factual programmes
that meet market demands while creating new partnerships with
international broadcasters, as well as third-party producers.
Further details of this new development initiative will roll
out closer to Realscreen 2008.
In
addition, Breakthrough Entertainment, BFTV's distribution
division managed by Tanya Kelen, head of distribution has
been appointed as Partners In Motion's worldwide distribution
agent for their catalogue of factual programming.
BFTV
president and executive producer Peter Williamson says, "This
new alliance is part of our ongoing strategy to grow Breakthrough's
production and distribution business, and we are looking forward
to a long and successful relationship with the Partners In
Motion team," said Williamson.
Partners
In Motion CEO Ron Goetz says, "Breakthrough's strength
in programming, development, production and distribution is
a natural fit with our own, and we are anticipating a fruitful
partnership as we gear up for making further announcements
at Realscreen 2008".
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