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MUMBAI:
The Hong Kong Badminton Association (HKBA) has appointed Total
Sports Asia (TSA) as its worldwide media rights distributor
for the Yonex-Sunrise Hong Kong Open Badminton Super Series
2007.
TSA will distribute all television, broadband and mobile platform
worldwide rights excluding the territory of Hong Kong.
Hong
Kong Badminton Association secretary Chau Yat Kwong said,
“We are glad to appoint TSA to exclusively distribute
the rights to the Yonex-Sunrise Hong Kong Open because of
TSA’s established networks in the market and the sterling
work that they have done to elevate the sport of badminton
to greater heights.
“We
strongly believe that the Yonex-Sunrise Hong Kong Open is
in good hands and will be well distributed around the world.
We expect a healthy global viewership for the event in the
years to come.”
TSA
senior VP media Julian Jackson said, “This appointment
means a lot to TSA because we have been entrusted to bring
this top-notch badminton event to fans all over the world.
Badminton viewership has shown strong growth over the years
and we are confident that we will help the HKBA bring the
Yonex-Sunrise Hong Kong Open to more viewers around the world
than ever before.”
Previously
known simply as the Hong Kong Open, this year marks a significance
for the HKBA because the event is upgraded to Super Series
tournament. The prestigious Super Series attracts a clutch
of top international badminton stars like Indonesia’s
Taufik Hidayat, Danish great Peter Gade and Malaysia’s
star ace Lee Chong Wei, who will compete for top honours.
The
Super Series is a calendar of badminton tournaments sanctioned
by the Badminton World Federation (BWF) and each tournament
offers a minimum of $200,000 in prize money, making it a major
draw for top badminton players.
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