(24 September 2007 5:00 pm)

MUMBAI: Neo Sports Broadcast Pvt Ltd has entered into an agreement with InCable Network to carry Neo Sports and Neo Sports Plus.

Viewers will be able to catch cricketing action beginning with the one-day international series with Australia that starts by end-September and this will be followed by the Pakistan tour of India Live.

Neo Sports has the telecast rights of all international cricket played in India till 2010 and Neo Sports Plus, the 24-hour sports entertainment television channel will telecast sporting action from all over the world.

Neo Sports Broadcast Pvt Ltd CEO Shashi Kalathil said, "We are delighted to partner with India’s largest MSO, thus significantly increasing our reach across the country."

The deal comes close on the heels of the recently made announcement of Neo Sports and Neo Sports Plus being lit across 45 per cent households in Southern India – across Bangalore city, Karnataka and Kerala, on DTH platform TataSky and also in the states of Madhya Pradesh, Rajasthan, UP, Punjab and Haryana.