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BBC to create digital agencies for international marketing
 
Indiantelevision.com Team

(22 September 2007 1:00 pm)

 

MUMBAI: BBC Global News Division is set to create a small roster of digital creative agencies. The agencies are aimed to supply top-level strategic advice and cutting-edge creative by using digital marketing tools.

 

An official press release states that over a two-year period BBC Global News Division will provide a range of digital marketing campaigns promoting specific brands, services, programmes and marketing activity.

 

The final roster will work alongside the BBC's marketing and communications teams and its media roster agencies. The work will be offered in a variety of languages including English as it is targeted outside the UK.


BBC Global News Division includes BBC World Service and BBC world. The BBC's most recent international online campaigns have been aimed at audiences speaking Arabic, Russian, Spanish and Urdu.

 
 
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