"Kids expect the latest technology as well as the characters they love. Nickelodeon's Npower brand brings them both," said Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky.

"Placing these products in the consumer electronics aisles of leading retailers, makes a statement about the quality we're bringing consumers, as well as kids wanting the same gadgets that their parents and older siblings have. Each product has a unique Nickelodeon twist, with surprising technology that lets kids be kids, while still giving them control. We co-developed the line with Imation to take full advantage of their technology leadership, global distribution and sourcing expertise to bring our beloved characters to consumers in an innovative and interactive way."