(20 September 2007 6:00 pm)

MUMBAI: Web18 group's two entertainment and women's websites - Buzz18.com and IndiWo.com will offer exclusive live webcast for some shows of the Lakmé Fashion Week starting from 13 October.

Buzz18 has been appointed as the official broadband partner of Lakmé Fashion Week and has taken the breakthrough initiative in the internet industry through live webcasting. Through this initiative, internet users will get the special opportunity to watch the best of Lakmé Fashion Week on the internet.

Lakmé Fashion Week is known for the caliber of designers showcasing their collections at the event which the organisers claim, will be further enhanced through live webcasting on Buzz18 and IndiWo.com.

54 designers from across the country will participate in the event this year. Some of the well known designers as Manish Malhotra, Neeta Lulla, Vikram Phadnis, Arjun Khanna will be participating and showcasing their best of collections for the season.

Commenting on the launch of its latest offering in the internet space, Web18 director marketing Neeraj Sanan states, "Buzz18.com and IndiWo.com have always provided its users the best of entertainment round the clock. We are extremely honored to be associated with such a prestigious event of the country that has created a niche for itself as India's biggest fashion extravaganza. Live Webscasting on Buzz18.com and IndiWo.com is our initiative to provide complete updates and highlights of the fashion week and make sure that the fashion lovers are not deprived of the best of the action due to lack of time or television."

"Internet industry is currently 30 million in India as per the industry estimates and seeing the potential of the internet market, we believe that it will bring a boon in the internet space," Sanan added.