| Nimbus
Sport CEO Digvijay Singh says, "Football
is booming in Australia and we are excited
to be working with SBS to bring coverage of
the world's premier football league to millions
of fans down under."
SBS'
head of sport Ken Shipp says, "With
SBS securing the official Internet clip
rights to the Barclay's Premier League we
can offer highlights of each and every game,
on demand, through our flagship football
website, www.theworldgame.com.au. This is
a convenient and free service for Barclays
Premier League football fans."
Nimbus
Sport has been awarded the mobile and internet
rights for the next three years - covering
the 1140 Barclays Premier League matches
that will be played until the end of the
2009-10 season. The 2007/2008 Barclays Premier
League season kicked off on 11th August
and will showcase 380 matches until May
2008. Nimbus Sport is marketing these rights
in conjunction with PA SportEV - a subsidiary
of PA Sport.
The
rights awarded to Nimbus Sport span countries
across the globe - including China, Japan,
Korea, Hong Kong, Thailand, India, Pakistan,
Bangladesh, Sri Lanka, and other countries
in Asia; UAE, Saudi Arabia, Algeria, Egypt,
as well as countries in the Middle East
and North Africa; Italy, Portugal, Spain,
Greece, and Belgium in Europe; and reaching
as far as Brazil, Australia and New Zealand.
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