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E! Networks to partner with Australia's ninemsn

Indiantelevision.com Team

(17 September 2007 6:00 pm)

MUMBAI: Underscoring its dedication to the E! Everywhere initiative, entertainment firm E! Networks and Australian interactive media company ninemsn are partnering to deliver E!'s entertainment news and lifestyle content to ninemsn’s audience of over eight million people.

The partnership marks the first time E! has licensed its brand to an online media company.

E! Networks Asia MD Christine Fellowes says, "The E! brand is synonymous with everything entertainment. Australian audiences respect E! as the authority on Hollywood, pop culture and entertainment news.

"Our commitment to making our content available on all platforms, everywhere and at any time, is a key priority for E!, and we’re pleased to be able to bring ninemsn’s audience the latest celebrity and style news from Hollywood, all under the E! banner."

ninemsn director of network content and services Jane O’Connell says, "The association with E! fits with ninemsn’s strategy of partnering with category leaders. Our audience loves celebrity gossip and through E! we can now deliver the best of breed entertainment news and more quality video content. We are excited to be the first to bring an extensive E! offering to Australians online."

The site, which is scheduled to launch in the next month, will feature exclusive short-form content from E! and Style, with clips from E! News, Planet Gossip, Live from the Red Carpet, Wild On, Fashion Police, Style Tips, Style Her Famous, Girls of the Playboy Mansion.