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MUMBAI: Nickelodeon/MTVN Kids and Family Group has promoted
digital executive Jason Root to senior vice president,
digital, Nick.com and Nickatnite.com.
According
to an official announcement issued by the company, Root
will oversee all management and creative operations
for the top kids' site Nick.com, as well as the
growth and development of NickatNite.com, Nicktoonsnetwork.com,
Nicktropolis.com -- the youth virtual world -- and
Nickelodeon's broadband video site, TurboNick.com.
He
will guide the development of sites for all Nickelodeon
television properties, such as SpongeBob SquarePants,
The Naked Brothers Band and Avatar: The Last Airbender,
as well as many other online Nick initiatives such
as Kids Pick the President and Kids' Choice Awards.
His team will also focus on developing new digital-first
ways to help incubate properties and characters. Root
will continue to report to Nickelodeon/MTVN Kids and
Family Group EVP, Digital Media Steve Youngwood.
"Jason
has helped Nickelodeon be a leader online within the
kids' demographic with initiatives like the New Game
of the Week franchise, TurboNick, and Nicktropolis.
He has been an integral component of growing Nickelodeon's
digital business," said Youngwood. "As we
continue to evolve in digital media as a company, Jason
will ensure that we provide kids and families with the
best interactive entertainment possible."
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