| Warms
says, "I am excited to announce that
I am joining Yahoo! to run Yahoo! News as
vice president and general manager. Yahoo!
is also acquiring BuzzTracker.com and related
technologies as well as bringing on all Participate
Media staff.
"The
decision to sell the business and move to
Yahoo! was relatively simple. As anyone
playing in the online space understands,
online media is all about scale. The ability
to garner real CPMs, the ability to sell
ads directly, the ability to provide innovative
solutions to advertisers, all depend on
having tens of millions of unique visitors.
"As
the Publisher of BuzzTracker.com and before
that RealClearPolitics.com, that point has
been drilled into my consciousness over
the past two years. Yahoo! News is the leader
in online news — the number one player
according to both ComScore and HitWise,
and I am extremely excited to come aboard
as General Manager and have the opportunity
to drive value from news, extend Yahoo!’s
leadership position and contribute to their
commitment to being more open by bringing
the best content from across the web.
"I
also get the opportunity, with my team,
to bring BuzzTracker, the blogs we cover,
and our thousands of granular topical content
feeds to millions of users and thousands
of advertisers," he said.
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