(14 September 2007 3:00 pm)

MUMBAI: Reliance ADA Group's financial services and products distribution company Reliance Money has unveiled its 'Mobile Financial Portal'.

Reliance Money has tied up with mobile and web content creator Webaroo for technical support. It will offer a range of financial services and information to its investors, across all telecom operators.

Reliance Money director and CEO Sudip Bandyopadhyay said, "This unique initiative will provide mobile users an opportunity of staying connected with financial markets while on the move, irrespective of the status of their network. Most importantly, this service is being offered by Reliance Money free of charge to all, across networks and mobile technologies."

"The portal, with its rich contents and advance graphics, is cached on the user's mobile handsets for facilitating quick and seamless experience irrespective of network connectivity. Our market leading technology provides a scalable platform for content delivery on a variety of handsets while also enabling advertising opportunities for advertisers," said Webaroo co-founder and president Beerud Sheth.

Both partners are trying to make sure that the backend technology facilitates a user great experience, irrespective of the number of mobile users accessing information from this portal at any given point in time.

"This service would reach out to millions of telecom users - a sizable number of whom are either active and potential investors - and facilitate rapid expansion and wider dissemination of our services. Reliance Money customers would soon be in a position to access their Portfolio, Trade Book and Order Book through this Mobile Portal", added Bandyopadhyay.