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ESPN Classic, Visiware in alliance
 
Indiantelevision.com Team

(14 September 2007 4:00 pm)

 

MUMBAI: European bropadcaster ESPN Classic, a network dedicated to showing the greatest sporting moments and legends on cable, satellite and ADSL, and Visiware, which works in the area of interactive gaming on television, have announced their cooperation in releasing Rugby Fun.

This is a game currently being broadcast on Playin’TV.

 

Playin’TV, Visiware’s interactive games channel, is launching a rugby game containing 10 mini-games, to be played on the TV by using the remote, and on this occasion will be displaying the colors of the sporting channel. The game, sponsored and promoted by ESPN Classic, will involve a series of increasingly wacky challenges which need to be completed to earn the coveted title of rugby team captain. This is set to thrill rugby fans everywhere, on the occasion of this year’s great sporting event.

Rugby Fun will be available on TV in France on Playin’TV channel 243 on Canalsat, channel 243 on TPS, channel 58 or 180 on Numericable and also on the internet in Europe in the games category on the new ESPN Classic site

 
"WWe are delighted to be working with ESPN Classic - a strong, sporting partner. This occasion represents a fantastic opportunity to associate the image of our renowned channels in our shared passion for rugby, and to provide fun and originality to all the fans during this decisive moment in the rugby calendar.” says Frédéric Fellague, Visiware’s Marketing Director.

ESPN Classic MD Roch Pellerin says, ”We are very happy to announce this joint venture with Visiware and Playin’TV, which highlights the importance of reaching out to our public and of strengthening the bond that brings us closer to rugby fans.

"This cooperation represents a fresh opportunity to create a strong, interactive gaming relationship in an area of sport which currently has the French in a frenzy of excitement. This is also a way of expanding our target market to introduce the network to the mass market; the game can be enjoyed by the family and its three generations from 7 to 77 years old.”.

 
 
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