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MUMBAI:
UK pubcaster the BBC has announced that BBC Sport will broadcast
the Super Bowl live, over the next two years, having signed an
exclusive free-to-air deal with the NFL.
The
two-year deal will also include free-to-air highlights of the
NFL London game on 28 October 2007 between the Miami Dolphins
and the New York Giants at Wembley Stadium, plus any other NFL
London games that may be scheduled for next year.
Super
Bowl XLII will be broadcast live from Arizona on 3 February 2008
and Super Bowl XLIII will be broadcast live from Tampa, Florida
in 2009.
BBCSport's Philip Bernie said, "The Super Bowl is one of
the world's great sporting events and we are delighted that, after
many years of covering it on BBC Radio 5 Live, we are now also
going to be showing it on BBC Television.
"The
Super Bowl always attracts great interest and we are really looking
forward to providing a new showcase for this huge occasion."
NFL
UK MD Alistair Kirkwood says, "We are thrilled to be announcing
a partnership with the BBC. This represents a major landmark in
the growth of our sport in the UK and will help us to establish
the NFL as a significant part of the sporting landscape here.
The BBC's reputation in the presentation of televised sport is
unrivalled and we are very excited about working closely with
them."
In
February 2007, Super Bowl XLI reached an estimated worldwide audience
of nearly one billion in more than 220 countries as the Indianapolis
Colts overcame the Chicago Bears in Miami.
As
well as being one of the biggest events in world sport, the Super
Bowl is renowned for its spectacular entertainment line-up, featuring
performances in recent years by the Rolling Stones, Sir Paul McCartney,
Prince, U2, Sting and Beyonce Knowles.
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