(13 September 2007 6:00 pm)

MUMBAI: On the occasion of Ganesh Chathurthi, Airtel has launched an 'Assal Marathi' voice portal on 52222 that offers value added service offerings.

On the festive occasion, it also has introduced a contest for the portal's subscribers. Winner of the contest wins an all sponsored visit and darshan to Ashtavinayak temple from Airtel.

The Airtel live Wap portal also offer a variety of Ganesh special Marathi content including logos, animation, wallpapers, themes, greetings messages.

A dedicated Ganesh Chaturthi special menu has been introduced on the voice portal, that offers host of special services like Ganesh Chaturthi contest, options to listen and download popular Ganesh special ringtones, songs, aarti, stotra and bhajans.

Moreover, customers can listen to popular Ganesha stories and get an opportunity to hear modak recipes.

Bharti Airtel Limited Maharashtra and Goa circle COO Mandeep Bhatia said, "Airtel has always been a forerunner in offering innovative and localized products and services to our customers. Airtel's slew of specially created Ganesh VAS offerings adds up to the festive fervor and promises to offer unmatched mobile experience to our customers during this festive season."