(11 September 2007 6:00 pm)

MUMBAI: In-store digital media network VJive Networks has entered into a strategic partnership with ScreenRed, developers of digital communication platform for retail banking and financial services domain.

ScreenRed is part of the John Ryan International group, which has been involved in the use of in-branch digital communications to capitalize on financial retailer's customer visits.

VJive Networks will be the exclusive partner to John Ryan International in India. The combined digital media offering is a bid to change the paradigms of how financial institutions used to conduct their in-branch customer interactions.

It will enable organisations to reach out to wider customer base with small queues, less paper work, better customer services, and focused customized solutions.

"In the current booming banking financial services and insurance (BFSI) sector, the combined digital media offering will add tremendous value to a financial retailer's marketing efforts. It will optimize in-branch communications and help the financial retailer enhance customer experience, build deeper customer relationships, and maximize in-branch sales," said VJive Networks CEO Rajesh Jog.

"The partnership will only add to our gamut of products and services portfolio and allow us to serve our clients better. We intend to grow it to market leadership status and are the first to offer this experience in India," he added.

John Ryan International Group vice chairman Robert Steele said, "The Indian BFSI market is growing at a tremendous pace. These are exciting times to be present in India. John Ryan has been known for its expertise in providing world-class digital communication solutions especially for the financial services sector. Our partners VJIVE Networks and we believe that jointly we can offer a range of innovative and effective solutions and services to our BFSI clients that will further leverage their relationship with the customers."